Messages
11/14/2022
15 : 24
February 22, 2021
Big updates inside this email so open and read on if you want to keep hearing from me!
9/5/2021
7 : 44
since we're all talking about open rates...
(alt title: please open this email, even if open rates don't matter)
2/13/2021
5 : 8
why we can't work together
Turns out a lot can change in a short amount of time. Or maybe the change happens quickly but the writing has been on the walls for a while. Probably both. If you don't hang out with me on Twitter,
12/4/2020
3 : 8
how to lose a customer in 10 days
Hey friend. Look, Black Friday weekend week month brought in a whole bunch of new customers for lots of brands. Yay, right? Not really. Those customers are going to be one and done unless you do
11/24/2020
14 : 34
finding clarity in uncertainty
Black Friday is one of the biggest weekends of the year for retail... but it actually doesn't have to be. I screenshot this from my friend Nick's recent email: BFCM (Black Friday Cyber
11/19/2020
21 : 54
this is not an email about Black Friday
...well, except to share this quick video I saw this week which, if you're working in ecommerce right about now, you're likely feeling the exact same way. Anywho, for just a minute let's
10/13/2020
13 : 14
crowded market?
Hotels have a lot of things in common with each other. They all offer rooms to sleep in, bathrooms to clean up in, public spaces for socializing, and more TVs than are ever really needed. Yet it's
10/6/2020
14 : 14
the one email rule you should never break
Pop quiz: do you know the one rule of email that you should never ever break no matter what? Well it's a trick question because there really aren't rules for email. We're all testing,
10/6/2020
13 : 14
Email Onboarding Tear Down: LucidChart
Email onboarding is full of backseat drivers. Well, or at least that passenger who insists you take the highway when you've already started down the country roads. In the world of onboarding, you
9/29/2020
13 : 14
four easy fixes inside
I live in Ohio. More specifically, I live in a town with a Big 10 university and a winning football team and if you don't do football here then you're in luck because there's no traffic on
9/22/2020
13 : 14
Email Onboarding Tear Down: Mixmax
The thing about doing tear downs week after week is that people who read them fall into two camps: "Oh my gosh, aren't you afraid that company will be mad at you???" or "This is so
9/15/2020
13 : 14
dips and spikes
Sometime in the middle of 2016 I wanted to start a podcast. Having co-hosted a show the year before, I knew I loved the medium and I was collecting stories to share. I wanted to dig into how truly
9/8/2020
13 : 24
Email Onboarding Tear Down: DeepDyve
My family will tell you that I love a good dad joke. I tell the truth (even when I probably shouldn't). I'm majorly goofy in the most awkward ways. And sarcasm is an actual language I speak. If
9/4/2020
8 : 39
you're sitting on a gold mine
When I spoke at MicroConf in 2018 I had multiple conversations that went something like this: Me: So, do you interview your customers? Founder: Well, yeah. Kinda. I mean, we talk to our customers every
8/25/2020
17 : 54
are you dreading the cost of ads this fall?
Bigger and bigger brands are upping their ecommerce game and it's about to do a number on the cost of advertising. Do you have the budget to compete with Target in ad spend? I didn't think
8/25/2020
13 : 24
Email Onboarding Tear Down: Levo
Social platforms have it rough these days. Gone are the times where everyone was on Facebook and the corporate business crowd was on LinkedIn. Some of the cool(?) kids were on Twitter. Pre-Instagram.
8/18/2020
13 : 24
this is how you onboard new subscribers... and convert them to paying clients
We spend a lot of time here talking about email better practices for companies that focus on monthly recurring revenue. B2C SaaS, membership sites, and subscription services are my favorite kinds of
8/11/2020
13 : 24
Email Onboarding Tear Down: Shopify
The one where I download a free resource and join the Shopify email list... or do I??? Good email marketing is 100% about copy. If your subject line sucks the email isn't opened. If the content of
8/6/2020
12 : 19
steal like an artist
Marketing is an art, right? I like to think it's both art and science to properly market your brand (see also: last week's email on psychology). But as the saying goes: sometimes you have to
8/4/2020
13 : 14
the most valuable customer everyone forgets
The walking dead, the un-dead, living dead… zombies go by many names (but they rarely say hello!) And you have zombie customers lurking just around the corner. In the world of software, there's a